Marketing Communications
James Suk relies upon over ten years experience in the advertising and communications industry to provide a broad range of consulting services to the technology sector – with specific experience in the telecom, software and wireless domains. Very few emerging companies can afford to have a MarCom staffperson working full time – yet there is an intense need to demonstrate technological prowess and professionalism in the language and visuals of the company.

Contracting an IFI consultant enables a company to receive professional MarCom services only when required, without the financial obligations of salaried staff. This low-cost insertion method makes business sense and may be the comparative advantage needed to stay ahead of the competition.

Marcom services
Many technology startups struggle with their external communications and visibility. This lack affects their investment profile and potential sales due to issues of credibility and professionalism. IFI is able to inject a highly experienced consultant to structure a marketing communications workflow, identify key partners and suppliers and establish necessary documentation and collateral.

PR & Media Support
Depending upon the stage of the company, PR activities may a significant strategic activity. An IFI consultant can develop a PR plan and calendar that sets out objectives for the customer. Writing, media contacts and PR distribution are offered to provide essential levels of media support. IFI can introduce specialized partners that offer national and international media exposure when appropriate.

Web management
Having directly managed dozens of commercial websites including eBusiness and Intranets, an IFI consultant combines communications, PR and partner support services to assist in the engineering of an effective corporate web site. With keen insight into the design process and ability to revise in HTML, an IFI consultant can be an ideal web master or equivalent, only when needed, saving resources.

Partner Programs & Channel Management
A key to success for many technology firms is the effective leveraging of their strategic partners and sales channels. IFI has experience dealing with independent integrators to large multi-nationals, such as Compaq/HP and Sun Microsystems. An IFI consultant can help develop a compelling partner program and construct a channel support program that leverages the Web and existing resources.

Investor Relations
All communications of the company directly or indirectly affect investor relations. However, effective two-way communication is essential to keep investors informed of company progress and to provide support when able. IFI consultant, Othello Tuason can assist in the identification of qualified investors and structure venture financing. IF consultant, James Suk assists in the presentation and delivery.