Market Development
Identifying target markets, comparing competitors’ strengths and weaknesses, budgeting to address the market potential for a product or service – these are critical aspects to launching a product or pushing an emerging company into the next phase of their business. Simply refining a technology and packaging it for sale is not enough to launch a new product. The ‘build it and they will come’ philosophy relies upon hubris and hope to achieving market success.

IFI consultants can help identify the proper niche for your company or product by examining the industry and determining the optimal balance of required resources and market potential. Our experience in all aspects of market development can be of great value to companies with limited experience and uncertain of the expected costs to deploy. IFI will help identify the key value of the company’s offering and extend that in its communications.

Market Strategy
Many tech companies believe strongly in their product and feel that their technology is superior to their competitors. While this may be true, a focused strategy is necessary to isolate a niche and pursue market penetration. An IFI consultant can lead in identifying and developing the market for the product.

Internet Strategy
A well-planned and measurable Internet strategy can be the difference between sustenance and success for a technology company. An IFI consultant can assess the necessary access to the customer, the company business model and employ the most effective means of Web promotion.

Business Development
IFI relies upon its network of partners, associates and customers to enhance a company’s business reach. An IFI consultant can assist in the identification and targeting of a company’s channel opportunities, supplier chains, strategic partners and competitor analyses.

Trade shows & Missions
If left unchecked, a considerable sum of marketing resources can be devoted to trade shows and sales missions with little or no tangible results. IFI consultants have considerable experience in properly budgeting for a trade mission, event planning and preparations as well as measuring objectives upon return.