Web Design

mage Factory has designed and developed websites for a diverse range of customers with particular strengths in high-technology, heavy industry, tourism, and non-profit associations. What is consistently applied to all websites produced by IFI is the emphasis on the business mandate. What is the objective of the organization and how does the website meet that objective? The IFI solution involves research into competitive positioning, visual prioritization and fundamental business logic to the navigation of the site. IFI adopts a sensible approach to the integration of images and animation on the site and applies emphasis on search engine optmization and web browser compatibility.

Discovery
Resources are devoted to the research and determination of the company's positioning within their industry. IFI offers analysis from both a visual and content perspective to assist the client in positioning against competitors. The development of the website logic and navigation tree follows next with general directions set for content. Emphasis is placed on the development of the home page in terms of visual priority, displaying key content and accurately identifying the core audience. Parameters of the web pages and image motif can be explored prior to the creative design stage where all of these key aspects will be incorporated.

Creative
Creative explorations are developed following an approved navigation structure. Typically, multiple approaches are presented for consideration. From there, iterations are explored that meet the criteria set in the Discovery stage. Naturally, the initial focus will be on the home page as the cornerstone of the site and design reference point. If starting from scratch, the content of the website can be developed concurrently with the design process. The goal is to provide a draft of the navigation using the new website design prior to actual HTML implementation.