Web Development

Designing a successful website involves much more than stunning visuals. What is the objective of the company and how does the website meet that objective? IFI adopts a sensible approach to the integration of images and animation on the site and applies emphasis on search engine optmization and web browser compatibility. In addition to web development and HTML coding, IFI also offers web hosting services that are customized to the unique needs of our clients.

HTML Development
The approved website design (in Adobe Photoshop/Image Ready file format) can be provided to the 3rd party web developer or a contracting partner provided by IFI. Approximately two to three weeks are generally allocated to the development of the code according to the specifications including search engine optimization requirements. This first delivery initially provides a fully functional site without the approved content yet in place. Once the navigation and site operations are approved, the content is then be applied to the individual pages. Sufficient time is devoted to testing, incorporation of previous content and the soft launching of the website on a staging server prior to official website deployment.

Search Engine Optimization
How your content is written and organized affects your rank on search engines. Content recommendations and optimization is provided to increase relevancy in search engines for target keyword phrases. Title tags, alt tags and Meta descriptions are often used in search engines along with the actual text content on your site. Depending upon the needs of the customer, IFI and its partners can offer additional web services for organic search marketing, search engine submission, Google Adwords Select, inbound link development (partner development) and site traffic analysis to meet your e-business objectives.